skip to Main Content


For the 2021 ECT category we need you to submit a Fashion Film that speaks to a post-corona audience that is shell shocked after a year of being locked down, who need a colorful, entertaining escape set in a single iconic landmark of Gauteng and Cape Town.


We, in Partnership with the Gauteng Film Commission hereby invite you – as the Creative Geniuses that you are – to form collaborative, local teams of Students,  NEW graduates and those of you breaking into the industry, in the following disciplines:



Film/Video/Music Videos

Copy Writing

Make up


Editing and Special Effects


Acting and Modelling


STEP 1: Create a Team of Creative Geniuses that you are!

STEP 2: Build a Treatment that makes our heads spin!

STEP 3: Submit your Fashion Film Pitch!






We encourage you to use all the resources you have at your disposal, to the best of your ability, go all out, and deliver the most outstanding Fashion Film possible, after all this is your opportunity to expose your talent on a worldwide stage.

Don’t be shy, take advantage of professionals in your own networks that can mentor you and assist you in making your film (but please don’t allow them to take over or hijack your project – they should be there to assist you and offer advice, guidance and resources where possible).

We will also be there as support and guidance when needed.



The Fine Print (guidelines):


Submit your pitch/treatment to us before 30th November 2021

*Please note this category is only open to Creatives who are breaking into the industry or have been in the industry for less than three years and who are legally Residents Of South Africa.


The theme for the 2021 ECT is: “Colour Splash”.

We live in colour…we love in colour…we dream in colour

Fashion meets music, meets colour, meets love


The final submitted Fashion Film is to be 90 seconds long excluding credits, with a 15 second cut down (no credits here please).





Entered films MUST INCLUDE ALL of the following :


1)Films may only be shot/set in one landmark location in either Gauteng or Cape Town (to be approved by the Bokeh production team)

2)Films to feature a recognised national landmark in Gauteng or Cape Town

The exterior location/setting/establishing shots may be shot on a second day as  pickups on your own cameras/drones

3)Colourful supplied Havaianas Sandals

4)Colourful designer clothing


The above is to be used with your own interpretation but must ALL be included in the final film.

You may also include any extra props you wish to supply yourselves.


The Top 10 teams will be announced on 1st December 2021 and Pre-Production will be from date of announcement until your team’s shoot date.


Due to Covid-19, we can only confirm the shoot date once we get a clear window from the authorities in Gauteng and Cape Town.


You will have ample time to prepare for the shoots.


Each team will have only 10 hours to shoot your entire film in one single day.

All shoots will be in a single location on the shoot day.

The postproduction will commence the day after your shoot and all films must be submitted by the submission date that is still to be confirmed.


Bokeh will supply the Cameras and Lenses for all shoots. All films are to be shot on the supplied cameras in HD.

The film is to be edited and delivered in HD via WeTransfer or Drop Box. We will specify codecs at a later date.



Bokeh will supply limited assistance with the following upon approval:

Cameras and Lighting


Sealed Lunch and Sealed Basic Craft will be available to all the team members on set

Due to Covid-19 no more than 10 people will be allowed on the shoot for each team.

This includes all crew and cast. (excluding Bokeh Creative Team)

We will advise on the safety protocol and procedures for each shoot day closer to the shoot date.


As all the films in this category may be featured both Locally & Internationally on TV, we will require release forms for all cast, crew, locations and music – for all films. 

(Release forms to be supplied by Bokeh on request)


Please use only Released Music or Original music that you have the rights to, for the Festival and Broadcast! THIS IS SUPER IMPORTANT!




Just some notes to help you create your Fashion Film:

The genre of Fashion Film can be in any of the following styles-


2)Day in the Life

3)Music Video

4)Product Placement

5)Fashion Documentary

6)Experimental (be careful here – don’t alienate the judging panel – don’t be too weird – and make sure you exclude all models wandering in nature looking at their reflections or leaves!)

*Do NOT produce a Look Book Fashion Film or a Fashion Show Backstage Fashion Film!




We will require a one minute Behind the Scenes Video to be shot and edited of the Production day.

Please use only Released Music or Original music for this BTS, that you have the rights to, for the Festival and Broadcast! THIS IS SUPER IMPORTANT!


Please specify which team member will be responsible for the BTS shoot.

The HD edit of the BTS to be supplied before the festival – we shall advise this date in due course.



The Treatment:


The Treatment is to include Style, Look & Feel, Dialogue (if any) and Shot Lists.

Please also include other fashion/film references.


Please specify names and roles of your entire team.

Your production team of seven must have the following members:



3)Cinematographer / Camera Operator

4)Make-up Artist

5)Hair Artist

6)Fashion Designer


You must also have 3 cast members – this brings your total creative team to 10 members. All teams must have ten separate team members as specified above.

(If you are missing a key person, please speak to us and see if we can assist in connecting you). 

On approval of the final films, we will start the shoot and edit process directly with you.



All Treatment Submissions to be in PDF format and to be mailed to:

The Subject should read: Emerging Creative Award/Treatment- 2021

Bokeh will appoint the judges, and the Winning Director will receive the Official award on behalf of the team.

The winning team is to share the R30 000 prize equally to all members who did not get remunerated during the shoot.


All selected films are to be shown at Bokeh 2021 with the Directors being given the opportunity to present them at the Directors’ workshops and viewings either in person or online.


*Please do not make this Fashion Film a political platform. This Fashion Film is not to be used as a “soapbox” for a cause.

There are other platforms better suited for that genre.

Please note: NO Pornography, NO Hate Speech, NO Racism and NO Explicit Violence


We are very excited to see what you come up with, Wishing You The Best of Luck!!

Back To Top